During the epidemic, the authority, credibility and influence of the radio and television media were highlighted again!

Exclusive interpretation of radio and television information, media trends broadcast first

Source: Since the outbreak of the new pneumonia epidemic, the State Administration of Radio, Film, and Television has organized and guided the nationwide broadcast and television to play the role of mainstream media, strengthened the release of authoritative information, strengthened popularization of epidemic prevention and science, and mobilized the industry to create outstanding artistic works, radio and television programs, Documentaries and cartoons, guide radio and television programs to increase the content of life services, continue to organize national public welfare programs and broadcasts, better guide public opinion, enrich culture, soothe emotions, stabilize people's hearts, strengthen confidence, unite strong solidarity forces and defeat epidemic determination. Faced with major emergencies, the authority, credibility and influence of radio and television media have once again become prominent. According to statistics from the State Administration of Radio, Film and Television's Comprehensive Evaluation Big Data System (CVB), from January 25 to February 29, the average daily number of cable and Internet TV users nationwide increased by 23.8%, and the total viewing time increased by 40. 1%, the average daily viewing time of the TV was nearly 7 hours. Since the outbreak of the epidemic, radio and television workers faced the epidemic, fighting day and night on the front line of epidemic prevention and control reports. From January 23 to the present, Hubei Satellite TV has been broadcasting a 600-minute "epidemic" special program "Dedication to Fight the Epidemic" for 600 minutes every day, continuously reporting on the front line of epidemic prevention and control. Beijing Satellite TV's "Fate of Life" program sent a reporting team to Ditan Hospital to report the incident. To date, 18 reporting teams have been stationed in major medical institutions to report the incident. Major events such as the news conference on epidemic situation were broadcast in time on Zhejiang Satellite TV's "Dedication to Prevent and Control Epidemic". As one of the special columns of "Catch the Rumors", "The Epidemic Prevention and Control of All People" accurately refutes all kinds of rumors in the society about the epidemic of the new crown pneumonia, such as "e-commerce must not sell masks" and "lactic acid bacteria tablets, Shuanghuanglian and other drugs Can treat new coronaviruses ". All satellite TV stations across the country have launched "epidemic" special topics and columns in key time periods and key programs, and launched more than 50 live news programs and special reports such as "Dedicated to Fight the Epidemic" and "Eighteen Lectures on Prevention and Control Guidelines". Ten publicity programs for epidemic prevention. Among them, the "Eighteen Lectures on Prevention and Control Guidelines" invited authoritative medical experts from well-known institutions such as the Beijing Centers for Disease Control and Prevention, the Beijing First Aid Center, etc. to sit in the working room, and guide the "Public Wearing Masks", "Prevention and Control of Offices", etc. The current hot topics of prevention and control and the hot topics of the people's attention will be interpreted in depth and timely and professionally guided. After watching this science popularization program on epidemic prevention, many viewers said that "they will have confidence after watching it" and "mastering the scientific method will not make them blindly panic again." Second, use literature and art to gather confidence and inspire forces Satellite TV stations at all levels quickly add anti-epidemic topics to special programs such as the Spring Festival Gala and the Lantern Festival. CCTV's Spring Festival Gala creation report reported "Bridges of Love", the Lantern Festival special program released poetry recitation "Your Look", and Hunan Satellite TV urgently adjusted the "Lantern Festival Garden Party" originally planned to launch the "2020 Lantern Festival Family Relatives" special program. The moving power of cultural programs has had a wide-ranging impact on society, a tribute to the front lines and a boost to the fight against AIDS. On February 21, the State Administration of Radio, Film and Television released the "Salute" and "The Guardian" to carry out thematic artistic creation and broadcast activities, organized provincial radio and television stations to shoot epidemic-resistant literary and artistic works, and invited famous artists, film and television actors, announcers, Host, etc. Send greetings to frontline medical staff and their families, send a voice of firm confidence and solidarity, and inspire the power of solidarity and solidarity. Across the country Satellite TV station quickly planned production, and Oriental Satellite TV urgently arranged the ace variety show "Extreme Challenge" and "Happy Comedian" guest cloud recording short videos. Zhejiang Satellite TV Variety Show "Ace vs. Ace" Launches "Fight for Epidemic Prevention"

Subsequently, a three-month "public interest display and broadcast event of the radio and television program 'Unite the City to Fight the Epidemic' was organized". It has coordinated more than 180 excellent TV programs, cartoons, documentaries and radio dramas, including "Classic Wings", "I am the Future", "Children Traveling A Thousand Miles" and "The Most Beautiful Time". It offers broadcast rights for free and broadcasts on radio and television stations at all levels and on new media platforms such as "Learning Power". The State Administration of Radio, Film and Television also recently launched a short video collection called "Unite to Build a City to Fight AIDS." These continuous and outstanding works provide strong support for meeting the spiritual and cultural needs of the people, stabilizing their hearts, and enhancing their confidence in fighting AIDS. 3. Cartoons and documentaries tell touching stories The State Administration of Radio, Film, and Television has instructed the national cartoon channels and production agencies to produce and launch a series of cartoons with the theme of "epidemics", vividly spread scientific knowledge of epidemic prevention, and tell the heroes of the "epidemic" story. Beijing Kaku Children's Channel produced 1-minute hand-drawn animated two-dimensional promotional videos "Same Class" and 15-second three-dimensional animation short film "Fields of Thought", and promoted epidemic prevention knowledge through subtitle scrolling. Shanghai Haha Dongxuan Satellite TV launched the animation "Lovely China" and "Youth China". With its own animated intellectual property image "Haha Family", it promotes health and hygiene knowledge and other epidemic prevention knowledge, which is loved by children. Private animation agencies such as Henan Little Henry Animation Group and Hangzhou Ayou Animation Co., Ltd. have created and launched works such as "Retrograde", "War" Epidemic Card Cool with You, and other works. These war "epidemics" -themed comics vividly show the touching deeds of frontline medical staff and Communist Party members, advancing with the times, fighting epidemics, fighting tenaciously, and fighting day and night through real and moving cartoon images. They showed the lofty spirit of fearlessness and bravery, inspiring young people to pay tribute to heroes and "breathe together, share fate" with the motherland. At the same time, the State Administration of Radio, Film and Television also organized and coordinated the production and launch of short films and micro-videos recording the "epidemic" campaign. Hubei Radio and TV Station launched the short film "Haha Washing Songs", "Haha Operation", a series of micro-video "Virus Battle"; Hunan Radio and TV Station launched a short film series "Come on!" "Frame comics cheer you up" "I believe in the party and win in the end"; Shenzhen Satellite TV broadcasts a series of Vlog "Confidence" every day. Among them, "The Killing Volunteers on the Construction Site" Blue Sky "tells the story of one of the most beautiful retrogrades from the first perspective of medical staff and a unique video diary. It touched the front line of the epidemic prevention campaign. Touching moment. In the program, Liu Pei, his wife Yuan Xiaoshan, Huang Ying and other medical staff told the audience about the "I live on the scene" work and life experience in the frontline of epidemic prevention work in the form of a first-person "diary". These "micro-records" present a busy and orderly scene in the hospital, as well as images of patients actively receiving treatment and gradually recovering. To a certain extent, they alleviate the anxiety, confusion and fear brought about by the epidemic, and convey the belief and warmth of victory to the outside world. "confidence". Among them, "The Killing Volunteers on the Construction Site" Blue Sky "tells the story of one of the most beautiful retrogrades from the first perspective of medical staff and a unique video diary. It touched the front line of the epidemic prevention campaign. Touching moment. In the program, Liu Pei, his wife Yuan Xiaoshan, Huang Ying and other medical staff told the audience about the "I live on the scene" work and life experience in the frontline of epidemic prevention work in the form of a first-person "diary". These "micro-records" present a busy and orderly scene in the hospital, as well as images of patients actively receiving treatment and gradually recovering. To a certain extent, they alleviate the anxiety, confusion and fear brought about by the epidemic, and convey the belief and warmth of victory to the outside world. "confidence". Among them, "The Killing Volunteers on the Construction Site" Blue Sky "tells the story of one of the most beautiful retrogrades from the first perspective of medical staff and a unique video diary. It touched the front line of the epidemic prevention campaign. Touching moment. In the program, Liu Pei, his wife Yuan Xiaoshan, Huang Ying and other medical staff told the audience about the "I live on the scene" work and life experience in the frontline of epidemic prevention work in the form of a first-person "diary". These "micro-records" present a busy and orderly scene in the hospital, as well as images of patients actively receiving treatment and gradually recovering. To a certain extent, they alleviate the anxiety, confusion and fear brought about by the epidemic, and convey the belief and warmth of victory to the outside world.