No need to worry about inventory quantities. These popular independent brands have the same discounts as they did a few years ago.
Car buyers: Sohu, Interface, Today's Headlines, Lobbyists and other senior self-media customers. He has extensive experience in automotive industry reporting, media communications and website operations. Chief Content Operation Consultant of Auto Purchasing Network.
Liu Wen Feng Fan's 2019 auto market is still shrouded in haze. In this context, many independent brands are "tightening their belts to live". After 2020, due to the dual effects of the epidemic and the downturn in the automotive market, most luxury brands and joint venture brands have maintained their previous high preferential policies. Then the problem arose. What kind of sales policies and preferential policies will be given to private brand models that we are familiar with at this time? Haval F7: Comprehensive discount of 14,000 yuan Although Haval H6 is still the sales champion of the domestic SUV market in 2019, the continued decline in sales is also a fact that cannot be ignored. In this context, the sales of the Haval brand in 2019 can achieve a small increase of 0.44%, which is more attributable to the contribution of the F and M models. According to statistics, since the launch of the Haval F7, the average monthly sales volume has exceeded 10,000 units, and the total sales volume last year exceeded 140,000 units. It can be seen that under the new design language, the F7 models have adapted to the changes in the market and have been loved by more consumers. At this stage, the epidemic situation has been brought under control, but during the visit, car buyers found that the epidemic prevention work was continuing without relaxation. Among them, temperature detection and registration information has become the norm. The difference is whether the ID number and full address are registered. Based on conversations with sales staff, taking the Beijing market as an example, the Huff F7 currently has a cash discount of 10,000 yuan, the same as the previous year. At the same time, you can also enjoy a two-year 70,000 yuan interest-free loan and an alternative subsidy of 4,000 yuan. In terms of inventory, new cars have arrived since the Spring Festival. Among them, the better-selling 2.0T two-wheel drive I-drive models are only white and black, and the other versions are relatively complete. Sales indicate that some new vehicles are still in transit and will not affect future sales plans. Geely Boyue PRO: 21,000 yuan comprehensive discount According to sales data released by Geely Automobile, the brand's sales in 2019 were 1,316,600, ranking first in the sales of private-brand passenger cars. Among them, the sales volume of SUV products was 700,900, accounting for 52. 1%, indicating that its popularity among consumers is still high. Geely's star products in the SUV camp are Job and Job PRO. The two companies sold a total of 228,600 vehicles throughout the year. Among them, Job PRO has received more attention due to its higher color value and better power performance. According to a car buyer's visit to the Beijing market, Geely Boyue PRO currently offers a cash discount of 8,000 yuan. At the same time, you can also enjoy a supplementary subsidy of 8,000 yuan, a purchase tax subsidy of 5,000 yuan, and a two-year interest-free loan fiscal policy of 63,600 yuan. Among them, the main sales model 1.5T Zhilian PRO has only two types of inventory. As logistics gradually resumes, new cars will be added to stores in the near future. Changan CS75 PLUS: Since the cash discount of 1,000 yuan at the Chengdu Auto Show in September 2019, the Changan CS75 PLUS has been receiving much attention. According to data released by the Automobile Association, the average monthly sales of the CS75 series exceeded 20,000 units in the last quarter of last year, ranking second in the SUV sales ranking for three consecutive months, and this result will continue to 2020. Affected by the epidemic, the Changan dealer interviewed did not officially open the door for the time being, but the sales staff on duty said: "The staff have basically returned to Beijing. They just did a 14-day home quarantine observation at home. If it goes well, they Week will be able to operate normally. "Nevertheless, preferential policies have been established. According to car buyers' understanding, there was no cash discount for buying CS75 PLUS cars before, and only 4 basic maintenances were provided. Currently, 1,000 yuan can be given a cash discount or 2 additional basic maintenance. In addition, car replacement can enjoy 3,000 yuan subsidy and 60-month interest-free loan financial policy support. In terms of inventory, 1.5T and 2.0T are mainly sold in white and gray, with a total inventory of about 40 vehicles. BYD SONPRO: BYD brand sales are 4,000 yuan. In 2019, the Song family sold 172,200 new cars, accounting for about 40% of the brand's total sales. At the same time, the cumulative sales of the New Song Pro since its launch have reached 92,100 units, with more than 10,000 units sold for five consecutive months. Since the cash discount of 1,000 yuan at the Chengdu Auto Show in September 2019, the Changan CS75 PLUS has been receiving much attention. According to data released by the Automobile Association, the average monthly sales of the CS75 series exceeded 20,000 units in the last quarter of last year, ranking second in the SUV sales ranking for three consecutive months, and this result will continue to 2020. Affected by the epidemic, the Changan dealer interviewed did not officially open the door for the time being, but the sales staff on duty said: "The staff have basically returned to Beijing. They just did a 14-day home quarantine observation at home. If the progress is smooth, they next Week will be able to operate normally. "Nevertheless, preferential policies have been established. According to car buyers' understanding, there was no cash discount for buying CS75 PLUS cars before, and only 4 basic maintenances were provided. Currently, 1,000 yuan can be given a cash discount or 2 additional basic maintenance. In addition, car replacement can enjoy 3,000 yuan subsidy and 60-month interest-free loan financial policy support. In terms of inventory, 1.5T and 2.0T are mainly sold in white and gray, with a total inventory of about 40 vehicles. BYD SONPRO: BYD brand sales are 4,000 yuan. In 2019, the Song family sold 172,200 new cars, accounting for about 40% of the brand's total sales. At the same time, the cumulative sales of the New Song Pro since its launch have reached 92,100 units, with more than 10,000 units sold for five consecutive months. Since the cash discount of 1,000 yuan at the Chengdu Auto Show in September 2019, the Changan CS75 PLUS has been receiving much attention. According to data released by the Automobile Association, the average monthly sales of the CS75 series exceeded 20,000 units in the last quarter of last year, ranking second in the SUV sales ranking for three consecutive months, and this result will continue to 2020. Affected by the epidemic, the Changan dealer interviewed did not officially open the door for the time being, but the sales staff on duty said: "The staff have basically returned to Beijing. They just did a 14-day home quarantine observation at home. If it goes well, they Week will be able to operate normally. "Nevertheless, preferential policies have been established. According to car buyers' understanding, there was no cash discount for buying CS75 PLUS cars before, and only 4 basic maintenances were provided. Currently, 1,000 yuan can be given a cash discount or 2 additional basic maintenance. In addition, car replacement can enjoy 3,000 yuan subsidy and 60-month interest-free loan financial policy support. In terms of inventory, 1.5T and 2.0T are mainly sold in white and gray, with a total inventory of about 40 vehicles. BYD SONPRO: BYD brand sales are 4,000 yuan. In 2019, the Song family sold 172,200 new cars, accounting for about 40% of the brand's total sales. At the same time, the cumulative sales of the New Song Pro since its launch have reached 92,100 units, with more than 10,000 units sold for five consecutive months. BYD brand sales were 4,000 yuan. In 2019, the Song family sold 172,200 new cars, accounting for about 40% of the brand's total sales. At the same time, the cumulative sales of the New Song Pro since its launch have reached 92,100 units, with more than 10,000 units sold for five consecutive months. BYD brand sales were 4,000 yuan. In 2019, the Song family sold 172,200 new cars, accounting for about 40% of the brand's total sales. At the same time, the cumulative sales of the New Song Pro since its launch have reached 92,100 units, with more than 10,000 units sold for five consecutive months.
It is worth noting that the BYD 4S shop did quite a good job in this visit. The dealer first closed the electric door in and out of the exhibition hall and set up roadblocks. Secondly, a disinfection channel is provided on the only channel to enter the store. When someone enters, the prepared disinfectant will be continuously sprayed into the room, accompanied by a 10-second countdown sound prompt. In terms of specific benefits, BYD Song PRO provides a cash discount of 2,000 yuan and a replacement subsidy of 2,000 yuan. In addition, BYD Song Pro also provides 60% interest-free financial services for 2-year loans, which is basically the same as when car buyers visited before. Not only that, the car is also fully stocked, and all launched colors are available for sale. Roewe RX5 MAX: The official price has dropped by 12,000 yuan. Due to the good reputation of Roewe RX5, Roewe launched the new RX5 MAX in 2019. As a new car, Roewe naturally has high hopes and has added many "housework skills" one by one. Since then, sales of the RX5 series have remained good. Despite the impact of the Spring Festival and the first month of 2020, it still achieved good sales of 15,200 cars per month, a year-on-year increase of 21.9%. Like Chang'an, dealers usually do not open the door to welcome customers and remain on duty. They need to enter through a small door. However, the store's finance, after-sales service and financial loan departments are already on duty and will not affect consumers' normal car purchases. According to car buyers, the RX5 MAX currently only offers official preferential policies announced when new cars are launched, that is, 12,000 yuan in cash, 60% two-year interest-free loans, and free basic traffic for life. At the same time, the RX5 MAX has ample inventory. Take the best-selling 300-ton smart cockpit luxury version as an example. Except for the unpopular black and red versions, the white, gold and blue versions have existing cars with a total inventory of more than 20 vehicles. From the luxury and joint venture brands we visited before to the current independent brands, we can see that under the dual influence of the epidemic and the auto market, most companies have continued the previous preferential measures in early 2020. It is indeed a good thing. In this regard, car buyers believe that consumers with clear car purchase needs to wait until the epidemic situation has further improved before entering the store experience. After all, cars have special attributes, and buying a car is usually not a personal matter.
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