In February, what did Facebook, Microsoft and Apple do in the shadow of the epidemic?

Virtual Reality Media

Science consciously protects and develops in an orderly manner. Text | Huimei (, February 29) In February 2020, under the influence of the national novel "Coronavirus", the national economy suffered a severe recession, and as a remote place, the XR industry naturally also suffered greatly. Impact. Prior to this, VRPinea analyzed many articles, such as "What is the impact of the new crown pneumonia on the XR industry?", "Heavy! MWC, the world's largest telecommunications industry exhibition, is cancelled due to the new crown epidemic "," VR offline entertainment under the epidemic, what's the future? " "Wait. Interested people can click on the blue word to read it. Today, VRPinea will summarize the industry trends of manufacturers such as Facebook, Microsoft, Apple, and Magic Leap in XR industry in February, understand the degree of influence on leaders, and analyze the future trend of XR industry. FacebooklFacebook: New Coronavirus Outbreak Affects Quest Production Early February, Facebook stated that Oculus Quest was out of stock in some regions due to high demand and the impact of the new Coronavirus outbreak, affecting production efficiency. As a result, Facebook has stopped accepting new orders from Quest. According to reports, Facebook is closely monitoring the outbreak and taking precautionary measures to ensure the safety of its employees, production partners and customers, and to restore production capacity as soon as possible. Recently, due to concerns about the spread of the new crown virus, Facebook announced that it would cancel the annual F8 developer conference. Konstantinos Papamiltiadis, director of the Facebook developer platform and project, said: For Facebook, F8 is an extremely important conference and one of the celebrations of developers worldwide, but the company needs to prioritize the health and safety of its development partners, employees, and everyone who hosts the F8 conference. In addition, the Facebook program allows developers to participate in local events or live video content events. This is the third meeting Facebook has announced to cancel following MWC and Global Data Center meetings. According to foreign media reports, former British CMO Brian Owen will be the head of global augmented reality / virtual reality product marketing for Facebook. According to reports, Brian Owen's focus is on the marketing of software content such as the virtual reality social platform Horizon and other new projects. Recently, Facebook decided to invite the Pittsburgh FRL team dedicated to building augmented and virtual reality in future computing platforms to enter the latest research lab in District 15. In January of this year, Facebook opened a new office in District 15 with more than 100,000 square feet of state-of-the-art laboratory and office space spread over four floors. This is Facebook's continued investment in the technology pioneered by the Pittsburgh FRL team. According to UK regulatory documents, Facebook has acquired London-based computer vision startup Scape Technologies, which is committed to surpassing the accuracy of GPS positioning. Documents from the UK company registry show that Facebook holds more than 75% of the shares. Combined with other documents, the transaction price may be around $ 40 million. Scape's original venture capital representative has reportedly resigned from the board, and the vacancy has been replaced by two Facebook executives. Recently, Facebook announced that it has acquired the developers of popular virtual games based on Marvel World, such as "Asgard's Wrath", "Asgard's Wrath", but has not announced the purchase price and related terms. When it comes to the reason for the purchase, Facebook said: Sanzaru is an experienced game development studio that has developed 4 games for the Oculus platform. Combined with Facebook's latest advances in virtual reality technology, Sanzaru can easily explore the future of virtual reality content. Prior to this, Facebook also acquired Beat Games, the developer of Marvel Powers United VR. Facebook purchases The purchases don't seem to be over yet, as it says, this is just the beginning. Microsoft announced that the Microsoft Xbox series X consoles will be released on April 6. Microsoft will be on April 6th at 9am: 30 Hosted an Xbox series media event at the Microsoft Theater in Los Angeles with the theme "Cheer Your Dreams". According to reports, the Xbox series X is 312 mm high, 157 mm wide and 157 mm thick. The main chip central processor is an 8-core 3.6 GHz 7-nanometer processor, the graphics processor is the Navitas core, and the single-precision floating point reaches 12 trillion times; the total memory is 16GB, of which 13GB is used for games and 3GB is used for Host operating system layer. Built-in solid-state hard drive supports NVMe protocol, transmission speed up to 2GB / s

Microsoft Mixed Reality Development Day Developer Event Will Be Held in May Recently, Microsoft announced on Twitter: Mixed Reality Development Day Developer Day will be held in Redmond, Washington from May 17th to 18th, US time, two days later Hold a build meeting. It is reported that due to the cancellation of the MWC conference, Microsoft may launch related content plans for the Holographic Lens 2 on the mixed reality development day. In early February, Apple announced that due to the impact of the epidemic, global iPhone supply was tight, and its quarterly revenue target for March would not be achieved. According to reports, Apple's operations across China have resumed, but at a slower pace than expected. Although Apple's offices and contact centers have reopened and online stores remain open, store closures and limited-time operations have significantly reduced customer traffic. In a financial report released at the end of January, the company expected March quarter revenue to be between $ 63 billion and $ 67 billion. Fantastic Leap Announces Developer Activities and a Series of Project Plans Recently, Fantastic Leap announced that it will host two sets of events for Fantastic Leap developers at its headquarters in Florida, USA, from May 19-20 and May 21-22 —— Leap Developer Day. Magic Leap will introduce a series of project plans at the event, including assisting developers with related hardware and software, as well as supporting hardware, funding and customer development. According to reports, the previous Magic Leap One Creator version has provided $ 10 million to 33 development teams worldwide. This year, Magic Leap will further optimize financing plans to economically help more developers in the ecosystem. Singapore Feiyue's job postings show that a Japanese branch has been established. According to the recruitment notice issued by Magic Leap, senior managers, general managers, heads of partner management, corporate sales executives, Asia-Pacific market leaders, and senior producers in the offline experience department will be recruited in Tokyo, Japan. Currently, Magic Leap has not announced a new 2020 plan, but from the recruitment notice, it has set up a branch in Tokyo. It is expected to lay out the Asia-Pacific market and occupy market share. Sony's VRPinea once closed its old studio and spent 2. $ 2.9 billion. What is Sony doing? In-depth analysis of Sony's recent developments, those interested can click on the blue words to read, and will not be repeated here. Looking at the above manufacturers, we can see that many of them have been more or less affected by the domestic epidemic, but the major manufacturers have good adaptability. In addition to ensuring the normal operation of the company while minimizing losses, they can also hold meetings to launch new products in an orderly manner. From this point of view, although the XR industrial economy entered the "deep winter" in February, the smoke enveloped in the air will eventually dissipate, and the economy will wake up as always, just like the sun will always shine. This article is the original manuscript of Verpinia. Please contact: brand@vrpinea.com Technology Building → Eye Movement Tracking vs. Internal and External Tracking | Xiaolong 855Plus Smart Party → HTC Vive Update Product Line | Huawei VR Glass Leader Say → HTC Wang Congqing | Big Friend VR | Sony | Storm | Microsoft Exhibition Series → NYCC 2019 | OC6 | TGS2019 | IFA 2019 Love Game → 23rd Dice Award | "VR Sports Challenge" Movie Series-Angry Birds 2 | The Lion King | Frozen 2 | War Movie Industry-Furniture Marketing | Art | Virtual Travel | Virtual Music | Lego

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