The original survival skills of the "three players" in the market under the epidemic

Car modification interactive platform, serving the entire car modification industry!

A "new crown pneumonia" shut down a city. When a disaster hits a country, no one is an island. The ECHO epidemic seems to have taken a disastrous blow to this "consumption" -centric market. However, on the first day of the industry prospect restoration meeting, the gas turbine exhibition organizing committee resumed work, and we found that "the market is really not so bad"! People who play modding are relatively "high net worth", have a certain income ability, and are supported by benefits. However, the total consumption that should have flooded the market around the Spring Festival has not yet been announced. Therefore, after the epidemic is over, the probability of "consumption degradation" in improving the market is not high, and there will still be some signs of "revenge consumption". How to harvest the first round of consumer income after the epidemic? This article will analyze the three roles of refitting shop, brand manufacturer and trader, and how to deal with the "opportunity" in the crisis of the fashion after returning to work after the epidemic. 1 Retrofit shops are the "tentacles" of the retrofit industry and all products, technologies and services are available through them. The biggest loss in the epidemic was also the refurbishment shop. Rents, idle labor, and product backlogs put tremendous pressure on refurbishment workshops. So, is the tuning shop really "helpless"? The survival formula given by the GT show is: Extra services and customer service training = hard power after the outbreak. Let's talk about additional services first. First of all, we should transform the concept of modification from directly around the wheel hub to the most easily accepted modified products after the epidemic, such as the upgrade of chemical protection products and filtration systems. From the perspective of handling daily smoke and sudden infectious diseases, it is easy for the owner accept. In addition, the transformed store has a certain customer base. After the epidemic, it is easiest to expand, and the fastest start is the cleaning, disinfection and deodorization services in the car. The formaldehyde in the new car, the odor in the old car, and the breeding of bacteria, these small problems that the original car owner can "tolerate" will become future consumption habits due to increased health awareness brought about by the epidemic. Such service projects are not difficult to increase technically, the equipment cost is not high, and the profits are considerable. When choosing this additional item, the most important thing is to choose cleaning and disinfection products and design service details. These projects are also in-depth services for old customers, which help maintain customer relationships and cultivate customer stickiness. Gathering customers has always been the key to the survival of stores, and also the difficulty of expansion. We might as well calm down and organize customer relationships in our store during the outbreak. Carding is to better serve old customers, and digging is to expand new customers in the old circle. Not only can we explore old customers' new requirements for transformation, such as the upgrade of the above-mentioned filtration system; at the same time, we can also use the "trade-in" customer collection method commonly used in traditional industries to design a set of preferential incentives or service policies suitable for our store. Through mobile communication, we can expand the number of basic customers in our stores and lay the foundation for service after the outbreak. Early action is to seize resources early. As the store's most valuable resource, why not dig it? By the way, there is another client collection resource that we cannot ignore. In the refit industry, many shops are familiar with specific refit projects, so it is inevitable that they will cooperate with other refit shops in product distribution or supporting service projects. At this time, we need to seize such partners or carry out such cooperation activities to let each other's customers flow, and we will certainly usher in an earlier spring. Service training refers to making full use of spare time to train mall employees to improve their skills and service levels. After all, the modification industry belongs to the service industry and also belongs to the technical service industry. Therefore, whether it is the optimization of technical capabilities or the improvement of service capabilities, it is the top priority of mall management. Therefore, adequate internal training, technical optimization and service improvement are also "gas stations" for better development of stores after the epidemic. To lay the foundation for services after the outbreak. Early action is to seize resources early. As the store's most valuable resource, why not dig it? By the way, there is another client collection resource that we cannot ignore. In the refit industry, many shops are familiar with specific refit projects, so it is inevitable that they will cooperate with other refit shops in product distribution or supporting service projects. At this time, we need to seize such partners or carry out such cooperation activities to let each other's customers flow, and we will certainly usher in an earlier spring. Service training refers to making full use of spare time to train mall employees to improve their skills and service levels. After all, the modification industry belongs to the service industry and also belongs to the technical service industry. Therefore, whether it is the optimization of technical capabilities or the improvement of service capabilities, it is the top priority of mall management. Therefore, adequate internal training, technical optimization and service improvement are also "gas stations" for better development of stores after the epidemic. To lay the foundation for services after the outbreak. Early action is to seize resources early. As the store's most valuable resource, why not dig it? By the way, there is another client collection resource that we cannot ignore. In the refit industry, many shops are familiar with specific refit projects, so it is inevitable that they will cooperate with other refit shops in product distribution or supporting service projects. At this time, we need to seize such partners or carry out such cooperation activities to let each other's customers flow, and we will certainly usher in an earlier spring. Service training refers to making full use of spare time to train mall employees to improve their skills and service levels. After all, the modification industry belongs to the service industry and also belongs to the technical service industry. Therefore, whether it is the optimization of technical capabilities or the improvement of service capabilities, it is the top priority of mall management. Therefore, adequate internal training, technical optimization and service improvement are also "gas stations" for better development of stores after the epidemic.

In the case of this epidemic, when facing difficulties, this is also a process of industry restructuring. Stores without the ability to change are easily eliminated, while those that survive and develop are good at seizing opportunities and have stronger vitality. For brand manufacturers, no matter how the epidemic develops, brand building and promotion cannot be relaxed. Consumption stagnated during the epidemic. Advertising to end consumers is certainly not an ideal way, but it is a great opportunity for brands to practice their skills. What can brands do? You can do more technical training and improve your store's service capabilities with online training. After the epidemic is over, stores can quickly launch offline services. Take shock absorbers as an example. Brands can conduct online training for shock absorber calibration to improve the technical foundation of dealers and enhance dealers' recognition and dependence on brands. At the same time, the brand can also consider giving the dealer some more practical price discounts at this particular stage. After all, cash is king and packages are safe. With technical and service support, how can people worry about not being able to sell products? The more technology and service brands, the easier it is for dealers to sell, and the smoother store sales. Of course, if the brand has excess capacity, it can also do some public welfare activities against epidemics, reflect the brand's social responsibility, and add extra points to the brand value. Traders should be the hardest hit in the epidemic. Due to the end of the epidemic prevention campaign and the lack of consumption flow, the business of traders has declined, and a large amount of inventory is on hand, which has put greater pressure on the flow of funds and goods. For traders, we recommend that everyone should make great efforts in channel construction. On the one hand, it stabilizes old customers by increasing services and preferential policies; on the other hand, it expands new channels by increasing investment in channel development and channel mining. Before the outbreak, GT Show launched the 5040 channel expansion plan, whose core purpose is to provide channel docking services for agents and traders. Through special issues, we will effectively communicate brand product information and materials to thousands of stores. At the same time, we will also provide targeted channel store resources for agents and traders participating in the program, and provide resource matching services for these brands. The gas turbine show has always taken the effectiveness of the show as its core theme. Affected by the epidemic situation, due to the concern of exhibitors, visitors and partners and the need for epidemic prevention, the exhibition period of the 2020 GT Show was adjusted to August 21-23. Although it was postponed for five months, the GT show is still the first modified show in 2020, and it is also the best time to face the explosion of consumption. Therefore, we will still adhere to the goal of "being an effective exhibition", making full use of the delay time, 2. Deeper expansion of professional buyers, that is, specialty stores. The ancients said: "A mile is missed, and a mile is difference." The harder it is, the easier it is to open the gap. In fact, at the beginning of the outbreak, there were several good news in the modification market (for example, the Beijing traffic police public number "Want to modify your car, do you know these new rules? Car owners will be happy after reading"). Although such news was overwhelmed by the epidemic at the time of publication and failed to form a flashpoint, after the epidemic, the consumer ’s mentality and the relaxation of the revised policy will inevitably bring retaliatory consumption to the revised market. So let's get out of the panic, plan ahead, act ahead, and get ready to grab the market. The beauty of the first few wonderful articles Suba Rusti can't hide the light of Ford Serra even nearly 30 years later. If possible, I would also like to have such a "little potato" to commemorate the classic Cayman GT4, which was born for the track.