Which model did you buy? Thick coat inventory in the northern region in the past three years

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With the appearance of the MM6 Magiela brand at the London Fashion Week in Fall / Winter 2020, the outdoor brand "North Face" has once again attracted the attention of the fashion industry. The joint name of the two parties runs through the entire exhibition, which is enough to become the biggest highlight and the most widely discussed project in London Fashion Week. Although it is not like the main line and is dominated by famous designers, the team of unknown designers behind MM6 has been looking for the precious legacy left by Martin Magella and has brought works that satisfy fans in the past few quarters, this time not excluded. The theme of the autumn / winter 2020 collaboration is "gender-free." Available in menswear and womenswear. The original version of the single project comes from the endless archive series of Tumor Necrosis Factor: The Adventure System, launched in 1990. Functional clothing such as down jackets and fleece jackets were originally designed for mountaineering. MM6 provides a new round outline for these pieces in a deconstructed way, giving them a stylish language, and showing us the unique side of outdoor items. Of course, MM6 is not the first brand to do so. In the past few years, we have all witnessed the rise of the "Face of the North" in fashion and fashion. Whether it is a joint product or an independent design, it has an excellent reputation and market response. Taking the opportunity of MM6, we also evaluated the best design of North Face in the past three years (2017-2019). Divided into joints and non-joints, covering a total of 10 product series, mainly coatings. Let's look down and see if they used to be your favorites. If you are talking about the representative work in the North Face joint project, Supreme is definitely at the top of the list. In the past 13 years, the cooperation frequency has been maintained at least once a year (except for 2009), and joint naming can be carried out four times a year, such as 2018. Since 2007, there have been countless good works, such as "Metropolis" in 2008, "Leopard Print" in autumn and winter 2011, "Cashew Flowers" in autumn and winter 2014, and "Bullet Curtains" in autumn and winter 2015. What high-quality designs have been available in the past three years? 2017 can be said to be a year of cooperation between the highest and the north. All three designs are excellent and perform very well in the market. The theme of the spring and summer series is back to the origin of the Indonesian army exploration. The legendary Antarctic expedition is the theme. The pullover version is exactly the same as that year. The flag on the chest represents the country's forthcoming war. The color contrast on the shoulders and the round logo on the sleeves ... are very memorable designs. The story of the 1990 Antarctic expedition will be mentioned below because this is an important milestone for tumor necrosis factor. The first batch of autumn and winter 2017 is full of topics. This high-quality down jacket sold for up to $ 1,098, and the secondary market price was about 15,000 yuan, which was quite controversial at the time. However, if you see this down jacket with your own eyes, you will be surprised at how effective it is. This design also breaks the impression that outdoor brands have always been friendly to the public. One foot has already stepped on the luxury goods step, and both parties will continue to incorporate this design into the mountain dress in 2018. In the next wave of cooperation in autumn and winter 2017, a series of "super explosions" called "Snow Mountains" were created. This exaggerated full-pattern printing has won extremely high popularity in China. According to the current statement, it should be a "broken work." Whether it looks good or not is a matter of disagreement. It is undeniable that the extraordinary design of "Snow Mountain" meets the supreme boldness of the Supreme. In the second wave of autumn-winter 2018, the co-brand relied on sharp contrast design and cooperation with two major functional fabric manufacturers CORDURA and GORE-TEX, which attracted a lot of attention. It can almost be called a four-way cooperation project, which adds powerful functions to clothing: tear-proof, wind-proof, rain-proof, breathable, quick-drying, durable and lightweight. With pleasant color matching, this is a recent year To perform a pretty good collaboration series.

It should be found that in 2018 and 2019, the cooperation of the 10th Supreme Defence Force is not enough. Therefore, in 2019, after two "less sincere" sales waves, a relatively novel product design, the "pleated" down jacket finally ushered in at the end of the year. Don't pursue logos or any exaggerated designs, only the pattern printing presents a unique texture, which is quite interesting. Although there is no such rich archive series as Supreme, Sakai is definitely one of Beifang's most successful cooperation units. The designer Chitose Dengshi used his ingenious stitching and tailoring skills to turn outdoor products into fashionable clothing. He did not undermine the core of the TNF outdoor brand, nor did he have a different sense of fashion from other co-brands, and was unsurprisingly selected as the most popular collection of 2017. Watanabe Junya (Watanabe Junya) is an old acquaintance in the Japanese fashion industry and a long-term partner of multinational companies. As a designer, Junya Watanabe has a deep connection with this outdoor brand for nearly a decade. Watanabe Junya also started regular cooperation every quarter starting from 2017. It is also known for its tailoring and stitching methods. Watanabe Junya presents a completely different style from Abe and Deng Shi, using more complex material combinations and structures to push the fusion of function and fashion to the extreme. The autumn / winter 2017 series "dismembered" the TNF classic leather camping bag and sewed it on a street style piece. This DIY style has also inspired the passion of fashion players. The top piece shared by both parties is a design that combines the back of the backpack and jacket, which is very easy to identify and memorable. It also became the best representative of Watanabe's cooperation with the Indonesian armed forces. In many places, similar designs have emerged. Although the theme is a backpack jacket, the effect is different and kept fresh. Japanese women's clothing brand HYKE is run by Hideaki Yoshihara and Yukiko Yukiko, and is also an important part of the North Face joint fashion planning. From the beginning of the spring-summer 2018 collection to the end of the autumn-winter 2019 collection, the complete product of the four seasons will be remembered by many fans. With its simple and simple color design and unique tailoring, it has also become one of the representative collections integrating fashion and outdoor. Just like HYKE's own unique style, HYKE x The same is true of TNF's collaboration, adding clean and unique tailoring to the classic style to reshape a new generation of functional fashion. The products of the past four seasons are quite consistent in color. They all use clean earth colors, don't add any extra details, and firmly focus on features and cropping. They are very resistant to abrasion. It's a pity that this year has passed. We can start with one thing from the previous season. We will not be disappointed. In 2018, the well-known Japanese fashion designer Ichikura Kurashiki also began a long-term cooperation with "North Face Urban Exploration" as his guest designer and created a special Yuchuan capsule series. It has been sold four times so far and can be said to be an important pillar of the fashion industry. At the International Racing Festival held last year, the Youchuan series also became the highlight of the TNF booth, attracting many fans. Cangshi Yishu incorporates his unique design concept and dedication to real clothing into this collection. With his iconic features and urban commuting style, he achieves the perfect balance of functionality and fashion by combining functional and creative fabric collections. The two parties will continue to cooperate in 2020, launching the "Youchuan Pink" series in spring and the "Youchuan Lemon" series in April. I believe this will be the focus of your quarterly expectations. Late last year, the joint name of brain death x tumor necrosis factor increased a lot of interest. It is unique in the application of color and graffiti among many tumor necrosis factor collaborating units. Based on the design inspiration and color matching of Berkeley, California, the birthplace of TNF, the two sides used psychedelic printing patterns and superb craftsmanship to present the hippie culture of the time, around the 1960s and 1970s exploration of the West Coast Gulf Ideology. The slogan, the representative of the Indonesian Armed Forces, was reshaped with imaginative language: "Exploration never stops".

This is a down jacket priced at 500 yuan 9,000 yuan (150,000 yen), and its technical content is groundbreaking. There is another episode in it. In 2015, Japanese textile companies "Northern Face" and "Spibe" developed the first coat of moon made of artificial spider silk. The original plan was to go public within a year, but it was stranded for some reason. Subsequently, in 2019, both parties developed the second-generation Moon Park. Instead of using artificial spider silk, they used a special textile that has a waterproof, breathable and warm film layer that can adapt to extreme climates and even withstand the extreme cold of the Arctic. In addition to its powerful features, this jacket also has an appealing look. The simple "moon gold" color scheme shows that there is almost no extra design except for the logo on the chest and sleeves, which shows what high-tech clothing should look like. The earth pattern inside the garment represents both parties' concerns about the pollution caused by garment manufacturing. Apart from the "disadvantage" of too high prices and too few sales, this is almost the best time in the history of "North Face". The tumor necrosis factor product that caused the biggest wave last year may not be a co-brand, but a series called icons. I believe you have seen a lot. ICON series products have been on the market since the 1980s. Not only are they popular with outdoor sports enthusiasts for their powerful functionality, they are also sought after by fashionistas for their stylish designs, becoming one of the symbols of American street culture in the 1990s. The 1990 Mountain Jacket, 1996 Retro Sleeveless Jacket and 1995 Retro Denali Jacket, which returned to consumers last year, are the most classic designs of TNF and the basic styles used by countless co-models. Therefore, a large amount of purchasing power to buy this series of products comes from the "low-cost joint model." You can put extreme labels on the sleeves and make your own joint model. Whatever the reason, the design of the ICON series is equally striking. After more than 20 years of baptism, it is still very new, with nothing outdated. If repeated 20 years later, it will be mentioned. Judging by the name, it can be seen at a glance that this is a tribute to TNF's past archive series and has a strong retro flavor. Inspired by skiing culture in the 1990s and using colored stitches with strong visual impact, this time-matching color scheme, pattern, and national embroidery can be said to be a potential revival in recent years. If you look at this series and feel familiar, it is because the trans-Antarctic series mentioned above and the Extreme x Arctic Face 2017 spring and summer series come from the same source: 1990 Antarctic Expedition. Unlike the Supreme, this series places more emphasis on the degree of recovery and unexpectedly brings a sense of fashion. At the end of last year's invincible x TNF preview, there was also a precious original costume display. Friends who have seen the real thing should be able to feel the highly restored trans-Antarctic series. The six flags on the clothes were members of the Antarctic expedition at that time (the Supreme also used the six flag design in the spring and summer 2014 series), which undoubtedly provided more reasons for consumers in these six countries. The round logo on the sleeve is also an Antarctic pattern specially designed by TNF for this expedition (also used for the above highest design); the retro version is in line with the current aesthetic. This series of products is worthy of detailed discussion whenever it is launched. This year, "North Face" has more big moves: the continuous cooperation between Supreme and Watanabe Junya, one after another, the Yuchuan capsule series, and even the release of the brand's first high-end fashion branch, the black series ... It makes people look forward to the extension of this outdoor brand in fashion and fashion. In recent years, what is the "north face" in your mind? Let us know in the comments section. WRITERMELLAYOUT waved goodbye to Gamokye, a business partner who reminds the "hair stylist" of the entire fashion industry: info@nowre.com