This epidemic has spawned new games. How long will the "Three No Products" cloud variety show last?

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This show has no studio, no set, and no live director. Artists do not have lighting, makeup or props, because of the popularity, "the diversity of clouds", a diversity model that can only be considered and explored after 5G is popular, appears in advance in the form of "three noes." In just two weeks, more than a dozen different kinds of cloud variety shows appeared on major satellite TV and video platforms, becoming the main force of variety content output during the popular period. From live TV variety show recordings to cloud recordings, to You Aitengmeng's "cloud production" shows, this popularly created cloud variety does to a certain extent fill the content gap brought by the stagnation of offline variety show recordings. However, with the proliferation of cloud types, the advantages and disadvantages of the new model are gradually exposed. Is this the joy of an "epidemic" or a flash in the pandemic? Does extreme measures taken during extraordinary periods have the potential after an outbreak? Cloud variety shows filled the content gap. After the major satellite TV stations cancelled the live broadcast of the Lantern Festival party and streamlined the staff, the variety show stopped offline recording. In the case of insufficient supply of stocks, how to solve the "window gap" caused by the suspension of broadcasting, major satellite TV stations and platforms must seek breakthroughs beyond the traditional variety forms. The cloud variety show was born. On February 6, as one of the trump cards of Hunan TV, "Everyday Up" ushered in the "cloud start" and became the first wave of "crab eaters." At the scene of the performance hall, host Wang Han appeared alone, other hosts and guests were at home, and contacted Wang Han from various cities through computers and cameras to complete the program recording. In fact, this is not the first time the host has met local artists in the studio. The setting up of the Spring Festival Gala and the real-time contact between news anchors and reporters in front are both precursors. The difference is that it used to be a small part of the project, but it has now been extended to the entire project. Then, on February 7, the Qu Zhi public talk show "Sky Cloud Time" created by the same team and the original interactive life sharing creative program "Hey!" what are you doing? "Began broadcasting on Hunan Satellite TV, and started the cloud variety show mode. For example, Zhejiang Satellite TV's "Our House Together", iQiyi's "Home House Songs", Youku's "Eat Well", "Good Sports" and Tencent's "Goose House Good Time". What this set of family cloud changes show in common is the "vlog" recording method. The artist recorded the content in advance, mainly for family life and epidemic prevention. Then the production team completed the first show through post-editing, or joined the host to the show, or connected the front and back directly through some empty mirrors and rhetoric. The advantages of the "vlog style" cloud variant are Therefore, the preparation is simple and quick, and can be completed within one week from planning to airing. In addition, the number of stars participating in the cloud variety show has increased significantly, and more than 30 artists have appeared on a single stage of the "House Sports Games", which has alleviated the "unemployed" pressure of artists during the popular period. However, due to technical reasons, when cloud changes show real-time connections, some unexpected situations often occur, especially when there are a large number of people. For example, in the first episode of Good Time Goose House, an entire men's group was invited to record online. Many times in the show, many people spoke at the same time, resulting in inaudibility, and some people were dropped in the middle of the game. Black screens and other issues affect overall performance. "Rough" production also depends on the content. Although the production is "rough", most artists can only shoot at home, and the person in charge has changed from a large shooting team to family, friends and supporters. However, in a special period, the fast-growing program format "Cloud Diversity" showed the artist's life, made the audience feel as if they saw themselves, and brought a sense of friendship to the audience through the "close" form. This also makes the cloud variety shows get good ratings while receiving praise from the audience. "Hey! what are you doing? "Was created by the" Happy Camp "team. The shooting equipment was delivered to the three members of the" Happy Family "by express delivery, connected to the cloud video broadcast, and demonstrated the daily life of the host and his friends. This new project took just 50 hours to finalize the production concept, film the footage, and edit it into a finished product. It has been popular on Weibo many times since its launch, and this project has won first place in the country

In the first stage after the launch of the cloud, guests related to epidemic prevention were invited in due course. The whole plan revolves around an epidemic. According to data from the official website of Mango TV Station, the broadcast volume of the first cloud record remained above 10 million and did not decrease significantly. Due to the suspension of the recording of Zhejiang Satellite TV's main program "Everyday Up", "Ace Family" returned through "Ace to Ace". Shen Teng became a beauty blogger, and Jia Ling started eating and broadcasting. Similarly, the "Our House Together" men's running team and "Run" Tianci families also joined to promote their respective variety shows. Although the contents of the cloud variety show on the video platform are all artists eating, exercising, and singing at home, they have different expressions and different broadcast situations. Youku's "The Voice of God's End" is a live broadcast, and viewers can interact with the artist in real time through comments. However, interaction effects vary from person to person. It's convenient for those with live broadcast experience, while those with less experience may turn a variety show into a documentary. IQiyi's "Dine Well" has hosted many sports competitions. The artist recorded sports videos in advance, and the two hosts inserted gags and "chat chats" into the video, making the show both fun and entertaining. On the same platform, one program is twice as popular as the other program, House Games. How far can the cloud variety show go? In addition to the domestic variety show, "Home Songs" Competitions such as "Singer · Year of the Fight" also joined the cloud recording camp. Compared with the former, production is naturally more complicated, but after all, professional equipment is not complete, and the program effect is naturally greatly reduced. The cloud recording process of Sound Immerse continues the original process. Participating singers perform in 5 different places, using local professional equipment and instruments. 500 viewers watched the live broadcast and voted in real time. Among them, because the singer Shen Zhou was isolated at home, facing the white wall, the audience questioned the fairness of the game result. Needless to say, as a temporary variety show, cloud variety shows do not provide a better variety show experience than traditional variety shows. In the long run, family-based cloud variety shows, a single form that relies on chat to support content, obviously do not have long-term competitiveness. After all, traditional variety shows have fixed procedures and links, and chat is more about the adjustment between different links than the main content of the show. The entertainment variety show mainly relies on various interactions between fun games and stars to create something to watch. Simple online chat, existing live broadcast can already be achieved. It seems that it takes a lot of time to start a variety show to record the entire process of a star parachuting into the live room. More importantly, it is really very difficult to do a variety show in a limited time and space. Of course, this does not mean that exploring cloud variety shows is meaningless. The ideas behind it, such as program format and cross-screen interaction, have provided a reference for the production and innovation of variety shows in the future. As Zheng Wei, general manager of Youku Variety Show Center, said: "Innovation in extraordinary times will not necessarily bring new forms in the future." The end of the third Golden Shark Awards. Bai Yichong on the shark list, Dai Yinghou and Xiao Qiang talk about the cold protection and the Spring Festival, often chatting with Yang Wenjun: How did the explosion come about? 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